Stella McCartney
For the second part of the module, we have been asked to design a creative marketing brand audit. The brand I was given was Stella McCartney which I was happy about as I had already done some research about her in the previous poster task.
Here are some of the facts, and a timeline, I found out about the designer and brand heritage.
Mother – Linda McCartney, animal rights activist, vegetarian food range.
Father – Paul McCartney – former Beatles member.
46 Years Old
Stella began making her own clothes when she was just 13 years old. She had an internship with Christian Lacroix. Degree in fashion design – Kate Moss, Yasmin Le Bon and Naomi Campbell modeling for her final year show (Something to do with her being Paul McCartney’s daughter?)
Well-known for her sharp tailoring with a feminine edge.
She is a supporter of animal rights and a strict vegetarian, meaning she doesn’t use leather or fur in any designs of hers. Shoes are made from vinyl or plastic and her belts and bags are made from raffia and fabric.
She has a husband – Alasdhair Willis and her four children.
In 1997 she was appointed creative director of Parisian fashion house Chloe, succeeding Karl Lagerfield.
In April 2001 it was confirmed Gucci Group (PPR Luxury Group) teamed up with Stella to develop her own label as a global luxury brand - "In Gucci Group, I have found a partner with the skills necessary to make this business a success. I have always wanted to start my own label and I feel ready for the challenge," said Stella in a statement.
In March 2003 she was presented with honorary degree by University of Dundee
August 2003 – married husband and in same year launched her first perfume Stella
2004 – designed clothes for Madonna’s re-invention tout, Annie Lennox’s summer tour and Gwenyth Paltrow and Jude Laws costumes for Sky Captain and the World of Tomorrow
September 2004 - Launched joint venture line with Adidas, establishing a long-term partnership with the corporation called Adidas by Stella McCartney. This range has since grown into a range of sportswear.
May 2005 – announced she’d design a range for H&M. It was a 40-piece collection launched the following November and sold out immediately. 2007 – Collaboration with Australian budget store Target, her mother the inspiration for the collection.
January 2007 – Launched organic skincare line called CARE.
November 2007 – Designer of the Year at the British Style Awards.2008 – Launched lingerie line
2009 – Woman of the Year
October 2009 – Launched childswear collection for Gap KidsShe has stated that films have been a huge inspiration to her."I loved all those Doris Day visuals of her being a tomboy and thenchanging into this gorgeous girl in a ballgown," she told theObserver in 2010.
July 2010 - As a result of her long-running relationship with Adidas, she was appointed creative director of the sportsweae brand’s 2012 Olympic Team GB ranges – a first that the sportswear for the Olympics had been designed by a high- end designer.
2011 – Telegraph’s list of most influential people.
February 2011 – Launched 2nd kidswear collection for Gap Kids.
2011 – British Fashion Council’s Red Carpet Award.
November 2011 – announced she would showcase a one-off collection at a presentation on Feb 18 2012 as part of London Fashion Week.
February 2012 – Interview with Vogue – spoke about personal and professional life - "I suppose what I'm trying to do with my work is to make [the women who buy my clothes]feel just as important as they think... famous people are. Becausethey are!" she said.
Named in the TIME 100, a list of 100 most influential people in the world.
