Survey

I created a survey in order to find out what other people think of Stella McCartney as a brand (link below). Overall I received many results from people saying that they wish they could afford to buy some of Stella's products as they agree with her values and beliefs. However, many of the people who answered the survey bought from high-street stores, suggesting that they can't afford to buy the luxury products even if they wanted them. It may also suggest that the people answering my survey were of a similar age to me - being students and unable to afford luxury items or simply do not have a high enough paying job.

https://www.surveymonkey.com/analyze/yqtLbOYBD_2FGI_2FxSORnZtv_2BlLPChejCxss62x4tjS2YEhIxqW_2BIe3aNyYl5_2FZUD_2Fr

Not everyone who has taken my survey knew much of what the brand is about other than that she is a fashion designer. I found this interesting as not many people knew what she was supporting and that she tries to make an impact on the environment. Although not many people knew who she was or what she does, after explaining what the brand is all about and asking if they agree with the no leather, no-furr rule they have, everyone agreed. Here are some of the comments I received from this question.

For more of a controversial question, I asked them if they agreed with whether her success being built by herself, or whether her father helped her. Many were unsure of what they believed, probably because they weren't sure who she was to begin with! But many disagreed. These are a few comments I received.

Overall I was pleased with the results I ended up with as all questions were answered honestly and gave me fair results to put into my report.