Marketing Brand Report

As this module is coming to an end, I have thoroughly enjoyed working on the brand report for this module as it has allowed me to further my knowledge on the little I knew about Stella McCartney already. I have found it overall interesting to look into what the brand believes as well as creating the actual brand audit digitally. My skills for InDesign have furthered and I am becoming more confident in the software, meaning hopefully next time I come to use it I will have once again progressed from the last module.

As I have researched as much as I can into the brand and the marketing strategies, I feel I have created a brand report that is to the best of my abilities and I have portrayed Stella McCartney in a positive and accurate light. I have gained a higher interest in the designer and around the idea of sustainable fashion as it has made me feel like I should be more aware of what my clothes are made from, where they're from, and what I do with them when I am done. I would hope in the future I would be able to purchase something from Stella McCartney as I have become more interested in her products and the way they are made.

If I was to make a change to something, I probably would have had it printed with stronger, more glossy paper instead of the thinner pages I have inside my report. This would give me a more professional look and the report would be of a better, stronger quality than it is currently.

As someone who hasn't done anything to do with marketing or management before, overall, I feel my report looks professionally printed using saddle stitch as I decided to make it look more like a luxury fashion magazine rather than just a simple report. I am pleased with the outcome of my audit as it has come out just how I wanted it to.